Povej prijatelju o tem izdelku:
Integrated Marketing Communication: Creative Strategy from Idea to Implementation Robyn Blakeman
Do you have a profile? Prijava
Božična darila lahko vrnete do 31. januarja
Prejemajte obvestila o novih izdajah izvajalca Robyn Blakeman
Kaj pravijo naše stranke:
Dodaj na svoj seznam želja iMusic
Na voljo tudi kot:
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Robyn Blakeman
Offers an approach that lays out creative processes and strategies for effective Integrated Marketing Communication. This book covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. It also looks at visual and verbal tactics and business theory and practices.
280 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. aprila 2007 |
| ISBN13 | 9780742529649 |
| Založniki | Bloomsbury Publishing Plc |
| Strani | 280 |
| Dimenzije | 194 × 237 × 14 mm · 485 g |
