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Relationship Marketing Martin Christopher 2 Rev edition
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Relationship Marketing
Martin Christopher
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
264 pages, 1, black & white illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 30. oktobra 2002 |
| ISBN13 | 9780750648394 |
| Založniki | Taylor & Francis Ltd |
| Strani | 264 |
| Dimenzije | 156 × 234 × 14 mm · 426 g |
| Jezik | Angleščina |
