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Relationship Marketing
Martin Christopher
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.
Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
264 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 26. novembra 2015 |
| ISBN13 | 9781138136946 |
| Založniki | Taylor & Francis Ltd |
| Strani | 264 |
| Dimenzije | 150 × 220 × 20 mm · 650 g |
| Jezik | Angleščina |
![Cover for Martin Christopher · The Strategy of Distribution Management (Hardcover Book) [1st Edition Assumed edition] (1985)](https://imusic.b-cdn.net/images/item/original/143/9780899301143.jpg?martin-christopher-1985-the-strategy-of-distribution-management-hardcover-book&class=scaled&v=1423071489)
