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Wine Marketing
C. Michael Hall
Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.
376 pages, Illustrated
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 24. septembra 2007 |
| ISBN13 | 9780750654203 |
| Založniki | Taylor & Francis Ltd |
| Strani | 376 |
| Dimenzije | 166 × 233 × 20 mm · 588 g |
| Jezik | Angleščina |
