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Services Marketing Management Peter Mudie 3. izdaja
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Services Marketing Management
Peter Mudie
Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.
280 pages, Approx. 100 illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 10. marca 2006 |
| ISBN13 | 9780750666749 |
| Založniki | Taylor & Francis Ltd |
| Strani | 280 |
| Dimenzije | 191 × 246 × 18 mm · 514 g |
| Jezik | Angleščina |
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