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The Multichannel Challenge
Hugh Wilson
Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.
240 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 29. februarja 2008 |
| ISBN13 | 9780750687119 |
| Založniki | Taylor & Francis Ltd |
| Strani | 248 |
| Dimenzije | 188 × 242 × 20 mm · 482 g |
| Jezik | Angleščina |
