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New Service Development: Creating Memorable Experiences James A. Fitzsimmons
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New Service Development: Creating Memorable Experiences
James A. Fitzsimmons
This book addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
344 pages, Illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 5. januarja 2000 |
| ISBN13 | 9780761917410 |
| Založniki | SAGE Publications Inc |
| Strani | 344 |
| Dimenzije | 152 × 228 × 19 mm · 580 g |
| Jezik | Angleščina |
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