Povej prijatelju o tem izdelku:
Understanding the Consumer Isabelle Szmigin
Naročeno iz oddaljenega skladišča
Kaj pravijo naše stranke:
Na voljo tudi kot:
Understanding the Consumer
Isabelle Szmigin
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to: relationships with suppliers, products and brands; their innovative, creative and resistant behaviour; the complexity and unpredictability of their consumption behaviour; and their increasing need to get closer to production. The book challenges existing functionally driven marketing thinking and shows how a more holistic approach to the marketplace will drive better theory and practice.
202 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 12. marca 2003 |
| ISBN13 | 9780761947011 |
| Založniki | SAGE Publications Inc |
| Strani | 202 |
| Dimenzije | 156 × 234 × 13 mm · 340 g |
| Jezik | Angleščina |
![Cover for Isabelle Szmigin · Consumer Behaviour (Paperback Book) [3 Revised edition] (2022)](https://imusic.b-cdn.net/images/item/original/567/9780198862567.jpg?isabelle-szmigin-2022-consumer-behaviour-paperback-book&class=scaled&v=1638556390)
![Cover for Callie Marie Rennison · Research Methods in Criminal Justice and Criminology (Paperback Book) [3 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/406/9781071869406.jpg?callie-marie-rennison-2027-research-methods-in-criminal-justice-and-criminology-paperback-book&class=scaled&v=1784552729)
![Cover for Richard D. Parsons · Ethical Practice in the Human Services: From Knowing to Being (Paperback Book) [2 Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/603/9798348849603.jpg?richard-d-parsons-2027-ethical-practice-in-the-human-services-from-knowing-to-being-paperback-book&class=scaled&v=1786374988)
![Cover for Howard T. Tokunaga · Fundamental Statistics for the Social and Behavioral Sciences (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/448/9781071861448.jpg?howard-t-tokunaga-2026-fundamental-statistics-for-the-social-and-behavioral-sciences-paperback-book&class=scaled&v=1771871869)
![Cover for Douglas Fisher · The Engagement by Design Playbook: Creating Learning Environments Where Students Thrive - Corwin Literacy (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/725/9798348859725.jpg?douglas-fisher-2026-the-engagement-by-design-playbook-creating-learning-environments-where-students-thrive-corwin-literacy-spiral-book&class=scaled&v=1780916445)
![Cover for Dominique Smith · Belonging in School: Creating a Place Where Kids Want to Learn and Teachers Want to Stay — An Illustrated Playbook (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/398/9798348862398.jpg?dominique-smith-2026-belonging-in-school-creating-a-place-where-kids-want-to-learn-and-teachers-want-to-stay-an-illustrated-playbook-spiral-book&class=scaled&v=1778874395)
