New-Product Diffusion Models - International Series in Quantitative Marketing - Vijay Mahajan - Books - Springer - 9780792377511 - September 30, 2000
In case cover and title do not match, the title is correct

New-Product Diffusion Models - International Series in Quantitative Marketing 2000 edition

Vijay Mahajan

Price
DKK 1,417.08

Ordered from remote warehouse

Expected delivery Aug 4 - 12

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

New-Product Diffusion Models - International Series in Quantitative Marketing 2000 edition

Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models.

355 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2000
ISBN13 9780792377511
Publishers Springer
Pages 355
Dimensions 166 × 243 × 29 mm   ·   784 g
Language English  
Editor Mahajan, Vijay
Editor Muller, Eitan
Editor Wind, Yoram
Show all

More by Vijay Mahajan

See all of Vijay Mahajan ( e.g. Paperback Book , CD and Hardcover Book )