The Arab World Unbound: Tapping into the Power of 350 Million Consumers - Vijay Mahajan - Books - John Wiley & Sons Inc - 9781118074510 - August 14, 2012
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The Arab World Unbound: Tapping into the Power of 350 Million Consumers

Vijay Mahajan

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The Arab World Unbound: Tapping into the Power of 350 Million Consumers

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world.

432 pages, Illustrations (some col.), map

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 14, 2012
ISBN13 9781118074510
Publishers John Wiley & Sons Inc
Pages 432
Dimensions 163 × 237 × 36 mm   ·   689 g
Language English  
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