Povej prijatelju o tem izdelku:
Measuring Advertising Effectiveness William D Wells 1. izdaja
Cena
€ 234,49
Naročeno iz oddaljenega skladišča
Predvidena dobava 19. nov - 3. dec
Božična darila lahko vrnete do 31. januarja
Prejemajte obvestila o novih izdajah izvajalca William D Wells
Kaj pravijo naše stranke:
Dodaj na svoj seznam želja iMusic
Measuring Advertising Effectiveness
William D Wells
Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.
424 pages, illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 1. maja 1997 |
| ISBN13 | 9780805819014 |
| Založniki | Taylor & Francis Inc |
| Strani | 418 |
| Dimenzije | 152 × 229 × 28 mm · 940 g |
| Jezik | Angleščina |
| Urednik | Wells, William D. |
