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Media Planning: A Practical Guide, Third Edition
Jim Surmanek
A complete media planner's handbook--everything from reach and frequency to ratings.
224 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. oktobra 1995 |
| ISBN13 | 9780844235127 |
| Založniki | NTC Publishing Group,U.S. |
| Strani | 224 |
| Dimenzije | 154 × 228 × 9 mm · 368 g |
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