Marketing Communications Management: Analysis, Planning, Implementation - Paul Copley - Books - Sage Publications Ltd - 9780857027870 - September 24, 2014
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Marketing Communications Management: Analysis, Planning, Implementation 2 Revised edition

Paul Copley

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Marketing Communications Management: Analysis, Planning, Implementation 2 Revised edition

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

480 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 24, 2014
ISBN13 9780857027870
Publishers Sage Publications Ltd
Pages 480
Dimensions 197 × 265 × 22 mm   ·   890 g
Language English  
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