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Hacker, Maker, Teacher, Thief: Advertising's Next Generation Creative Social
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Hacker, Maker, Teacher, Thief: Advertising's Next Generation
Creative Social
* What does the industry need to do today (not tomorrow) to stay valuable and relevant? * Is digital collaboration the death of idea ownership? * What the f**k do clients know about great advertising? * How can copying make you more original? * I feel connected, but do I feel more human? * How are the porn industry, illegal black market and bitcoins changing online culture today? * Should we make things people want rather than make people want things? * How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 20. avgusta 2014 |
| ISBN13 | 9780956608338 |
| Založniki | Creative Social |
| Strani | 294 |
| Dimenzije | 152 × 229 × 17 mm · 435 g |
| Jezik | Angleščina |
