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Marketing to the Poor: Creating Value Ramendra Singh
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Marketing to the Poor: Creating Value
Ramendra Singh
This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.
252 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 12. oktobra 2022 |
| ISBN13 | 9781032318295 |
| Založniki | Taylor & Francis Ltd |
| Strani | 150 |
| Dimenzije | 235 × 155 × 12 mm · 278 g |
| Jezik | Angleščina |
| Urednik | Singh, Ramendra |
| Urednik | Wani, Tahir A. |
