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An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R Ahmad Daryanto
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An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R
Ahmad Daryanto
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 3. junija 2025 |
| ISBN13 | 9781032525648 |
| Založniki | Taylor & Francis Ltd |
| Strani | 454 |
| Dimenzije | 246 × 174 × 29 mm · 838 g |
| Jezik | Angleščina |
