Povej prijatelju o tem izdelku:
An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R Ahmad Daryanto
An Introduction to Quantitative Research Methods for Marketing: Tools and Techniques Using SPSS and R
Ahmad Daryanto
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 3. junija 2025 |
| ISBN13 | 9781032525662 |
| Založniki | Taylor & Francis Ltd |
| Strani | 454 |
| Dimenzije | 150 × 220 × 20 mm · 1 kg |
| Jezik | Angleščina |