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Digital Consumer Behavior Jagdish N. Sheth
Digital Consumer Behavior
Jagdish N. Sheth
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 24. februarja 2026 |
| ISBN13 | 9781032573687 |
| Založniki | Taylor & Francis Ltd |
| Strani | 246 |
| Dimenzije | 245 × 174 × 17 mm · 460 g |
| Jezik | Angleščina |
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