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Digital Consumer Behavior Jagdish N. Sheth
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Digital Consumer Behavior
Jagdish N. Sheth
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 24. februarja 2026 |
| ISBN13 | 9781032573700 |
| Založniki | Taylor & Francis Ltd |
| Strani | 246 |
| Dimenzije | 150 × 220 × 20 mm · 630 g |
| Jezik | Angleščina |
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