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Navigating Brand Activism Jag Sheth
Navigating Brand Activism
Jag Sheth
In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 29. julija 2025 |
| ISBN13 | 9781032974316 |
| Založniki | Taylor & Francis Ltd |
| Strani | 304 |
| Dimenzije | 150 × 220 × 20 mm · 760 g |
| Jezik | Angleščina |