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Advertising Theory - Routledge Communication Series 3. izdaja
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€ 203,49
Predvidena dobava 6. - 9. apr 2027
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Advertising Theory - Routledge Communication Series
Bringing together leading scholars to examine the major theories of how advertising works in today's digital, data-driven, and AI-enabled environment, this third edition demonstrates that while advertising technologies continue to evolve, fundamental theories remain highly relevant. It will appeal to students, researchers, and practitioners.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Pred izidom | 29. marca 2027 |
| ISBN13 | 9781041084334 |
| Založniki | Taylor & Francis Ltd |
| Strani | 342 |
| Dimenzije | 150 × 220 × 20 mm · 546 g (Teža (ocenjena)) |
| Urednik | Rodgers, Shelly (University of Missouri, USA) |
| Urednik | Thorson, Esther (Michigan State University, USA) |
