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Consumer Behavior & Insights Diane M. Phillips 2. izdaja
Consumer Behavior & Insights
Diane M. Phillips
The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to embrace the practical implications and insights of those frameworks.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Pred izidom | 16. septembra 2026 |
| ISBN13 | 9781041290896 |
| Založniki | Taylor & Francis Ltd |
| Strani | 500 |
| Dimenzije | 150 × 220 × 10 mm · 749 g (Teža (ocenjena)) |
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