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Consumer Behavior & Insights Diane M. Phillips 2. izdaja
Consumer Behavior & Insights
Diane M. Phillips
The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to embrace the practical implications and insights of those frameworks.
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 16. septembra 2026 |
| ISBN13 | 9781041290926 |
| Založniki | Taylor & Francis Ltd |
| Strani | 500 |
| Dimenzije | 262 × 187 × 32 mm · 1,28 kg |