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Causal Inference in Marketing: A Practical Toolkit for Panel Data: Foundations, Core Panel Designs, and Spillovers, Volume 1 Charles Shaw
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Causal Inference in Marketing: A Practical Toolkit for Panel Data: Foundations, Core Panel Designs, and Spillovers, Volume 1
Charles Shaw
Volume 1 of Causal Inference in Marketing: A Practical Toolkit for Panel Data develops the foundations and core panel designs needed to turn messy data structures into credible causal evidence and translates it into the language of marketing measurement: incrementality, attribution, budget allocation, and decision-relevant reporting.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Pred izidom | 27. novembra 2026 |
| ISBN13 | 9781041386261 |
| Založniki | Taylor & Francis Ltd |
| Strani | 536 |
| Dimenzije | 150 × 220 × 10 mm · 803 g (Teža (ocenjena)) |
