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Multicultural Perspectives in Customer Behaviour - Key Issues in Marketing Management
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.
197 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 4. julija 2014 |
| ISBN13 | 9781138008922 |
| Založniki | Taylor & Francis Ltd |
| Strani | 184 |
| Dimenzije | 150 × 220 × 10 mm · 317 g |
| Jezik | Angleščina |
| Urednik | Cui, Charles |
| Urednik | Piacentini, Maria (University of Lancaster, UK) |
