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Consumer Behaviour in Tourism
Susan Horner
Now fully revised and updated, this third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors.
464 pages, 45 colour illustrations, 57 colour tables, 8 colour illustrations, 37 colour line drawing
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 21. aprila 2016 |
| ISBN13 | 9781138013391 |
| Založniki | Taylor & Francis Ltd |
| Strani | 464 |
| Dimenzije | 190 × 247 × 27 mm · 1,09 kg |
| Jezik | Angleščina |
