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The Marketing Manual
Michael Baker
A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 28. julija 2017 |
| ISBN13 | 9781138440999 |
| Založniki | Taylor & Francis Ltd |
| Strani | 288 |
| Dimenzije | 254 × 197 × 22 mm · 730 g |
| Jezik | Angleščina |
