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Basic Marketing Research: Pearson New International Edition
Naresh Malhotra
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
688 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 8. avgusta 2013 |
| ISBN13 | 9781292020488 |
| Založniki | Pearson Education Limited |
| Strani | 676 |
| Dimenzije | 214 × 273 × 22 mm · 1,78 kg |
