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Customer Sense: How the 5 Senses Influence Buying Behavior Aradhna Krishna 1st ed. 2013 edition
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Customer Sense: How the 5 Senses Influence Buying Behavior
Aradhna Krishna
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
198 pages, 1 black & white illustrations, 7 colour illustrations, biography
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 23. decembra 2015 |
| ISBN13 | 9781349344420 |
| Založniki | Palgrave Macmillan |
| Strani | 185 |
| Dimenzije | 235 × 158 × 17 mm · 326 g |
| Jezik | Angleščina |
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