Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges - R. Boire - Knjige - Palgrave Macmillan - 9781349487868 - 30. oktobra 2014
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R. Boire
Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges 1st ed. 2014 edition

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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

242 pages, XIV, 242 p.

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 30. oktobra 2014
ISBN13 9781349487868
Založniki Palgrave Macmillan
Strani 242
Dimenzije 150 × 220 × 10 mm   ·   367 g
Jezik Angleščina  

Več od istega **izdajatelja**

Ogled vseh R. Boire