Pro Logo: Brands as a Factor of Progress - M. Chevalier - Knjige - Palgrave Macmillan - 9781349514113 - 2004
Če se naslovnica in naslov ne ujemata, je naslov pravilen

Pro Logo: Brands as a Factor of Progress 1st ed. 2004 edition

Cena
€ 59,49

Naročeno iz oddaljenega skladišča

Predvidena dobava 11. - 25. sep
Prejemajte obvestila o novih izdajah izvajalca M. Chevalier
Dodaj na svoj seznam želja iMusic

Not rated yet

Na voljo tudi kot:

In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.


322 pages, XIV, 322 p.

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 2004
ISBN13 9781349514113
Založniki Palgrave Macmillan
Strani 322
Dimenzije 152 × 229 × 27 mm   ·   516 g

Več od istega **izdajatelja**