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Pro Logo: Brands as a Factor of Progress M. Chevalier 2004 edition
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Pro Logo: Brands as a Factor of Progress
M. Chevalier
In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.
336 pages, 1, black & white illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 10. oktobra 2003 |
| ISBN13 | 9781403918253 |
| Založniki | Palgrave USA |
| Strani | 322 |
| Dimenzije | 224 × 145 × 28 mm · 644 g |
