Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies - Riyad Eid - Knjige - IGI Global - 9781466636316 - 31. marca 2013
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Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, professionals as well as academics and students interested in this constant changing field. 

Medij Knjige     Hardcover Book   (Knjiga s trdim hrbtom in platnicami)
Izdano 31. marca 2013
ISBN13 9781466636316
Založniki IGI Global
Strani 427
Dimenzije 24 × 216 × 280 mm   ·   1,20 kg
Jezik Angleščina  
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