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Advertising and Promotion
Chris Hackley
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.
384 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 2. januarja 2018 |
| Prvotni datum izida | 2017 |
| ISBN13 | 9781473997998 |
| Založniki | SAGE Publications Ltd |
| Strani | 384 |
| Dimenzije | 233 × 187 × 17 mm · 1,07 kg |
| Jezik | Angleščina |
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