N Chandrasekaran

Incredible Champions N Chandrasekaran

Publisher Marketing: Incredible Champions brings out how various professionals who are contributing significantly to the society have gone about doing the same. This book takes through experiences and journey of the champions to illustrate and define the various issues of social sector in India. It explains how exemplary professionals see opportunity in challenging times and circumstances to serve a larger society. Whether it is work of Narayanan Krishnan serving the destitute or that of Dr. Sai Lakshmi working for children from deprived economic community or that of Dr. Balasubramaniam serving the tribal for better health care and education, the objective remains the same - trying help humans around us experience a better living. Case studies are spread across age group, from professionals in early 20s to those who are in advanced stage in career. Similarly, number of years has not been used as criteria for choosing a professional to be profiled. But inspirational line of service and commitment has been highlighted. The author has tried to cover all the important aspects of trigger to get involved in this sector, opportunities and challenges. There seems to be some common traits in spite of unique works. These include: determination, grit, humbleness, ability of not succumbing to pressure and work with resolute and so on. The readers would find it useful to know how important it is to relate to the society. Moreover, as Indian companies focus on contributing to social capital for committing to "Corporate Social Responsibility of Business," they can see enough scope for their engagement.