Kelechikwu Emmanuel Oguejiofor

Explaining Effective Marketing in Contemporary Globalism: an Exponential Tutorial Kelechikwu Emmanuel Oguejiofor

Marc Notes: A critical realism--Cover.; Includes bibliographical references (pages 35-36).; For graduate and upper-level graduate courses and business stakeholders. The book provides twofold recommendations-both theoretical and practical implications-to make this exponential tutorial more meaningful and practical enough to be adopted by students, academicians, and of course, not discounting those practitioners who do not wish to hope but to make things happen through understanding of effective strategic marketing management in their respective organizations.