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Strategic Sport Communication
Paul M. Pedersen
Strategic Sport Communication, Third Edition, presents the Strategic Sport Communication Model (SSCM) and details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems.
472 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 5. julija 2020 |
| ISBN13 | 9781492594499 |
| Založniki | Human Kinetics Publishers |
| Strani | 472 |
| Dimenzije | 281 × 217 × 28 mm · 1,09 kg |
| Jezik | Angleščina |
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