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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition John Davis 3rd edition
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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition
John Davis
Organized into eleven focused sections, Measuring Marketing offers an effective approach to the science behind marketing. Written for both marketing managers and senior executives, this informative guide puts more than 110 key metrics in perspective.
390 pages, 45 Illustrations, black and white; 25 Tables, black and white
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 19. decembra 2017 |
| ISBN13 | 9781501515767 |
| Založniki | De Gruyter |
| Strani | 390 |
| Dimenzije | 171 × 241 × 24 mm · 744 g |
| Jezik | Angleščina |
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