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Internal Branding: a How-to Guide Hugh Oddie
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Internal Branding: a How-to Guide
Hugh Oddie
What is Internal Branding - a How-To Guide about? ? Companies which have a strong internal brand are more profitable and successful ? This workbook is a practical, concise "how-to" for Internal Branding. It will appeal to all levels of employees, from the most senior officers down ? Employees are crucial in delivering the required customer experience which is dependent on the effectiveness of the internal branding programme ? An Internal Branding program literally acts as the bridge between business strategy and implementation.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 28. januarja 2015 |
| ISBN13 | 9781507505069 |
| Založniki | CreateSpace Independent Publishing Platf |
| Strani | 110 |
| Dimenzije | 6 × 203 × 254 mm · 235 g |
| Jezik | Angleščina |
| Sodelujoči | Nina MacLaverty |
