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Optimizing Millennial Consumer Engagement With Mood Analysis
Optimizing Millennial Consumer Engagement With Mood Analysis
Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behaviour.
325 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 20. julija 2018 |
| ISBN13 | 9781522556909 |
| Založniki | IGI Global |
| Strani | 325 |
| Dimenzije | 150 × 220 × 20 mm · 875 g |
| Jezik | Angleščina |
| Urednik | Dasgupta, Sabyasachi |
| Urednik | Grover, Priya |
