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Optimizing Millennial Consumer Engagement With Mood Analysis
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Optimizing Millennial Consumer Engagement With Mood Analysis
Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics, including product presentation, brand fandom, social media, lifestyle products, and buying behaviour.
351 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 14. decembra 2018 |
| ISBN13 | 9781522588351 |
| Založniki | IGI Global |
| Strani | 351 |
| Dimenzije | 150 × 220 × 10 mm · 657 g |
| Jezik | Angleščina |
| Urednik | Dasgupta, Sabyasachi |
| Urednik | Grover, Priya |
