Povej prijatelju o tem izdelku:
Exploring the Dynamics of Consumerism in Developing Nations
Exploring the Dynamics of Consumerism in Developing Nations
Provides research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. Highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.
330 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 11. januarja 2019 |
| Prvotni datum izida | 2018 |
| ISBN13 | 9781522579069 |
| Založniki | IGI Global |
| Strani | 330 |
| Dimenzije | 150 × 220 × 20 mm · 1,34 kg |
| Jezik | Angleščina |
| Urednik | Gbadamosi, Ayantunji |
