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Exploring the Dynamics of Consumerism in Developing Nations
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Exploring the Dynamics of Consumerism in Developing Nations
Presents research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 10. januarja 2019 |
| ISBN13 | 9781522586432 |
| Založniki | IGI Global |
| Dimenzije | 150 × 220 × 10 mm · 1,06 kg |
| Jezik | Angleščina |
| Urednik | Gbadamosi, Ayantunji |
