Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments - - Books - IGI Global - 9781522593430 - March 29, 2019
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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Provides insights into improving the understanding of complex retail environments and consumer shopping behaviours in order to predict trends and develop strategies for retailers in times of economic crisis. The book explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 29, 2019
ISBN13 9781522593430
Publishers IGI Global
Dimensions 1 kg
Language English  
Editor Granata, Giuseppe
Editor Tartaglione, Andrea Moretta
Editor Tsiakis, Theodosios