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Successful Marketing Strategy / High Tech
Eric Viardot
The latest edition includes new case studies about how giants such as Yahoo, IBM, Nokia, and eBay came out of the high-tech meltdown as stronger and more competitive companies. The intended audience is marketing professionals at any level who need to understand the tech realm. Viardot teaches at Cer
324 pages, Illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 5. julija 2004 |
| ISBN13 | 9781580537001 |
| Založniki | Artech House |
| Strani | 324 |
| Dimenzije | 185 × 261 × 22 mm · 725 g |
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