Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications - Michael Lowenstein - Books - Business Expert Press - 9781606498965 - March 16, 2014
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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications

Michael Lowenstein

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Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications

Over the years, leading companies have entered a period of marketing and operational intersection and convergence. This book covers the important developments in the business community, including customer and brand decision-making and influence; customer behavior measurement; and, big customer data.

154 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2014
ISBN13 9781606498965
Publishers Business Expert Press
Pages 154
Dimensions 60 × 91 × 4 mm   ·   6 g   (Weight (estimated))
Language English  
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