Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think - David Dwight - Books - Business Expert Press - 9781631571169 - November 30, 2016
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Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think

David Dwight

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Critical Thinking for Marketers, Volume I: Learn How to Think, Not What to Think

Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. The book describes two basic kinds of arguments - deductive and inductive - and how to examine whether such arguments are ‘good’ or not.

184 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2016
ISBN13 9781631571169
Publishers Business Expert Press
Pages 184
Dimensions 227 × 152 × 15 mm   ·   300 g
Language English  
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