Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think - David Dwight - Books - Business Expert Press - 9781631576706 - November 30, 2016
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Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think

David Dwight

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Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think

Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - ‘Think Better’, ‘Cognitive Biases and Their Importance’, and ‘Conclusions’.

85 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2016
ISBN13 9781631576706
Publishers Business Expert Press
Pages 85
Dimensions 140 g
Language English  
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