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Critical Thinking for Marketers, Volume II: Learn How to Think, not What to Think David Dwight
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Critical Thinking for Marketers, Volume II: Learn How to Think, not What to Think
David Dwight
Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - ‘Think Better’, ‘Cognitive Biases and Their Importance’, and ‘Conclusions’.
85 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 30. novembra 2016 |
| ISBN13 | 9781631576706 |
| Založniki | Business Expert Press |
| Strani | 85 |
| Dimenzije | 152 × 228 × 5 mm · 141 g |
| Jezik | Angleščina |
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