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Critical Thinking for Marketers, Volume I: Learn How to Think, not What to Think David Dwight
Critical Thinking for Marketers, Volume I: Learn How to Think, not What to Think
David Dwight
Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. The book describes two basic kinds of arguments - deductive and inductive - and how to examine whether such arguments are ‘good’ or not.
184 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 30. novembra 2016 |
| ISBN13 | 9781631571169 |
| Založniki | Business Expert Press |
| Strani | 184 |
| Dimenzije | 227 × 152 × 15 mm · 300 g |
| Jezik | Angleščina |
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