Sanjeev Sharan

Flipside of Management Sanjeev Sharan

Flipside of Management is a collection of rib-tickling stories related to our professional lives. It is simple, easy to read and easy to relate to in the day-to-day life of any professional who works in an MNC or a lala organisation. Each story will make the reader feel "Yes, aisa hota hai." The author focusses on the "reality taste" and has refrained from giving gyan on "Right" or "Wrong." The efforts convey the message purely through facts. The book covers areas such as a candidate's experience during recruitment, relationship-and-emotion-based performance evaluation, the neglect of non-sales functions in rewards and recognition events, Corporate Social Responsibility misused for branding, shortsighted selection and perception-based management instead of data-based management. Going through the Flipside of Management, the reader will certainly get some food for thought resulting into deeper humane positivity towards people and business.